7 Actionable Web Enhancements That Will Increase Conversions on Your Small Business Website

No, it’s not enough to simply design a website today when the competition for traffic is at an all-time high. If you are looking to get consistent traffic for your website and make it an ultimate lead generator for your business, you will have to optimize it for conversions

Yes, conversion optimization is a process that involves making customer-centric changes to a website to 1) improve customer experience and 2) to optimize it for conversion.

In this article, we are going to discuss some of the most actionable optimizations you can make to your website to increase conversions.

Here are the 7 web enhancements that will work for conversion optimization:

1. Contrast of Your Call To Action Button 

The Call-to-Action button is one of the most important components of any landing page or web page for that matter.

When you drive traffic to your landing page, let’s say from search or social media, the visitors will need instructions as to what they need to do on the page, to get to what was promised in the advertisement.

This is where a well-designed CTA button comes into action. The button needs to have the right contrast so that visitors can see them at all times.

If you get the contrast wrong, the CTA button might blend with the rest of the elements on the webpage.

Not just that, you should also work on the content of the CTA after reading which the visitors will know what needs to be done on the page.

It is highly recommended to include CTA content as a variable when you conduct A/B testing for your landing page’s conversion optimization.

2. Page Speed

Did you know that websites that take more than three seconds to load lose nearly half of all their potential customers? Well, that is how things are online these days.

Time is of the essence and if your website takes a lot of time to load, the bounce rate graph will never stop getting steeper. The faster your website is, the happier your customers will be and the more business you will get.

When you optimize your website for speed, the results will reflect in the customer experience, conversion rates, and eventually, in the revenue you will generate.

You can check your website’s loading speed from the Google Pagespeed tool and figure out if you need to optimize your business website for load time.

3. Include as Few Fields as Possible

This is important as people online don’t really want to be asked many questions and are looking to get access to the gated content as soon as possible. But, that should not stop you from making them fill out the form.

The form, however, needs to be very short and should not have fields that are unnecessary. Only include attributes that are important to your business and leave out the rest.

You don’t want your target audience to spend more than a few seconds on the form. Otherwise, they will abandon the landing page form and step out of your sales funnel.

4. Use Testimonials 

What is the best form of marketing you can use for any business in 2020? The answer is simple – Word-of-mouth marketing.

If you can get your customers to speak well about the services and products you have to offer, it will be very easy to get more leads and customers for your business.

Landing pages should have a section dedicated specifically to testimonials and should be visible upfront. The thing is, the people who have clicked on your advertisements already want to convert.

Testimonials work as the final push they need to become your customer. So, make sure you have enough testimonials on your page.

If you can upload videos of your customers using your services or products, you will be able to instill trust in your potential customers.

5. Use A Live Chat Tool 

Live chat tools can be a game-changer for your business website when you know how to get it right. Before we had live chat tools, the only two ways you could connect with a company were either phone or email.

Talking from a potential customer’s perspective, that process was time taking. Today, you can install the live chat plugins on your website or landing page and your potential customers will be able to connect with you within seconds.

Live chats are so advanced these days that they can help drive the customer’s decision-making process.

Some of the best live chat tools that you can use for WordPress are LiveChatInc, Sendinblue, Olark, Zendesk Chat, and more. These are great live chat tools, the plugins of which you will be easily able to find on WordPress.

6. Always Visible Call To Action
 

As soon as your visitor lands on your website, there should be proper Call-to-Actions at every step of the funnel so that you can effectively drive them to convert for your business.

The CTAs should be designed in a way that they are visible the whole time your potential customer is on the website.

The placement of the CTA will always be a point of debate which can only be solved with split tests.

We highly recommend you to know your target audience’s behaviour because with that information in hand, you can create some of the best CTAs and place them in the right position for maximum effect.

7. Relieve Doubts About Your Product With Images and Video

Let’s assume that you are trying to sell products online and are bringing visitors from search to your product page.

Most potential customers are skeptical about buying products online and if your website will not have proper information about the product, the chances of making a sale will be very low.

So, how can you gain the trust of your potential customers and drive them to make a purchasing decision? You can do that by providing all-important pieces of information that are necessary to know the product well.

You can do that by adding as many product photos as you can and add videos to complement them.

You should mention all the specifications of the product in an easy-to-understand tabular form.

The images and videos should be high-quality and should open on the potential customer’s phone or laptop with ease.

Wrapping Up

Creating a website is just the first step to reach out to your target audience. You will now have to enhance its converting abilities by following the pointers we have mentioned above.

We hope this piece of content brought great value to you. Since you are here, don’t forget to subscribe to our weekly newsletter as we bring all the latest updates from the world of online marketing.