Insurance SEO: The Ultimate Guide to Rank on Google

How to Grow Your Insurance Agency Through SEO & Content Marketing

Your digital marketing campaign must include search engine optimization if you want to scale and grow your insurance company. You can’t rely on traditional in-person marketing, there are only so many hours in the day.

So, use your website to its fullest potential by spending some time improving your SEO and marketing strategy that will drive continual traffic and potential customers to your business.

You need to be ranking for the content that your ideal audience is already asking online so you can make the most of organic online traffic to grow your business. 

Google rewards active websites that have up-to-date information. And the best way to gauge whether or not you have current information is to monitor how often you update and publish to your website.

To do this regularly, you need a blog. 

Create Content Consistently

Consistent content creation is vital to growing your website and increasing your rankings on the search engines. So, what do you write about?

You need to know your audience better than they know themselves.

Find out what they are asking already and then answer those questions through blogs, videos, or a podcast. 

If you don’t like to write, that’s fine. Videos are taking over the internet and YouTube is the second biggest search engine behind Google.

So whether you create long-form written content or you shoot videos and upload them to YouTube, you need to find out what your audience is searching for and then create better content than what is already out there. 

As an insurance agent, you will want to answer every question your audience might have regardless of where they are in the buyer’s journey.

So, you might consider creating content about the five best ways to get water out of your basement. This will attract homeowners who have experienced some sort of flooding in their basement. 

Then you could create another article about how to seal off your basement to avoid flooding. Finally, you will create an article or video about the six steps every homeowner must take if they’ve had a flood.

These articles will all target the same audience, asking different questions about the same topic, and will show Google that you’re an expert in this area. 

Finally, your audience will remember you when they need to purchase their homeowner’s insurance or update their policy.

This will lead to future potential clients that found you through your helpful content on your website. This is the power of organic, passive lead generation thanks to SEO. 

Keywords 2.0 

To skyrocket your content marketing efforts, you need to focus on keyword research. But this isn’t in the old school method you might be thinking about.

To truly start to rank on the search engines you need to find the best longtail keywords your future customers are searching for.

Keyword research these days includes thinking about how your customers use search engines these days.

People don’t simply search for “insurance agents” anymore.

Instead, they search for “best flood insurance agents near me.”

So, to rank for a search like this you need to have an optimized local SEO campaign as well as several articles outlining your experience with flood insurance. 

Creating authority through content marketing is your foundation and targeting longtail keywords people actually ask Google each day. 

Optimize Your Content

Creating content is great. And you need to ensure that you’re targeting keywords people are searching for. But you won’t get found in the SERPs without first optimizing your content. 

You will need to ensure that your headlines, URL, meta description, and links are optimized with the right keywords and semantically related keywords.

You want all your copy to be as natural as possible while also still attracting the attention of the search bots. 

So, take the time to review the content you already have on your website. Does it attract the right attention from your ideal audience?

Does it effectively convert your traffic to your email list? These are the questions you need to ask to effectively optimize the content on your website. 

Focus on Local SEO

As a small business owner, you want to maximize your efforts and grow your list as wide as possible. But you also want to be sure to dig as deep in your backyard as you can.

To do this, maximize your local SEO efforts to ensure that you’re attracting your ideal audience in your area.

When you’re working to improve your local SEO consider how your audience will search for you from mobile. The majority of mobile searches, by far, include the term “near me.”

So, you need to target your local audience through your Google My Business profile.

So, be sure to verify your Google My Business profile and update all your information. Keeping your profile up to date and posting regularly will improve your rankings for your website as well as increase your chances of being featured in the map pack.

You need to get into your area’s local map pack.

And if you don’t know what this is, make this a priority for your business. This is vital to growing your business, finding your potential prospects, and building your email list through online inbound marketing.

Local SEO for insurance agents has an extremely profitable ROI for your business and growing your customer list.

Ask for Testimonials

Your audience wants to know that they aren’t wasting their hard-earned money. And slick salespeople have made customers wary of working with those of us who run legitimate businesses.

You will need to work twice as hard to show your clients and future prospects that you’re a professional and you are here to help them when they need it most.

As an insurance agent, you work with people on their worst days, when their dream car has been totaled or their family home has been decimated.

Show your prospects that you’re there for your clients when they will need you most.

And the fastest way to build that trust is through genuine referrals and testimonials from happy customers. So, don’t shy away from asking your current customers to give you a review and ask to share it with your audience. 

Implement a system that allows you to request & receive testimonials at scale.

People want to work with businesses they know and trust, so be sure to ask for testimonials and then feature those on your website. 

Outsource Your Efforts

Don’t worry if your head is starting to spin from all the information in this article. It is a lot to understand and implement.

So, if you’re starting to feel like you can’t possibly find the time in your schedule to implement this vital component in your digital marketing, then you need to consult with an expert. 

You don’t have time to create weekly blog posts or send multiple emails to your clients and prospects. You have a successful business to run. So, consider outsourcing your SEO to experts.

When you work with an expert you can capitalize on their vast amount of knowledge in this area so you can get back to what you do best, selling insurance. 

If the idea of keyword research and audience segmentation makes you start to go cross-eyed then you need to work with a professional. 

A quality professional can offer an initial SEO audit to show you where you can improve your existing website. They can also assist in creating new content, keyword research, and your local SEO efforts as well. 

Learning everything you need to know about SEO for insurance companies can be daunting. Don’t waste your precious time learning what to do, instead outsource this vital component in your marketing strategy and get back to building your business. 

Uplevel Your Insurance SEO Strategies and Scale Your Business Today

You are growing your successful business every day. But there is always more you can do to increase your lead generation strategies.

Stop paying for cold leads and start building your funnel of warm prospects through insurance SEO today.

We help insurance agents just like you every day. And we are here to show you how you can scale your business to the level you’ve always dreamed of.

Let’s get started growing your business today.